POMEROY — More than 140 pink balloons were launched at 3 p.m. Saturday as part of efforts by Fruth Pharmacy in Pomeroy to raise breast cancer awareness.
The balloons floated into a clear blue sky carrying the name of a survivor or a name in memory of someone lost to breast cancer.
The launch was part of a company-wide effort by Fruth during October, which has been designated Breast Cancer Awareness month.
Members of the Fruth staff in Pomeroy began selling balloons Oct. 1. Last Friday and Saturday, they prepared and sold lunchs and baked goods to raise additional funds. The money raised will be donated to Susan G. Komen to be used in local programs.
Susan G. Komen is a non-profit organization founded in 1982, that supports research and community outreach programs that increase breast cancer awareness. Formerly known as Susan G. Komen for the Cure and originally as The Susan G. Komen Breast Cancer Foundation, the organization is now often referred to as simply Komen.
One of the most widely known breast cancer organization in the United States, Komen advocates for education, research, health services and social support programs in the U.S. They also have partnerships in more than 50 countries. Some of their programs include Bonnie’s Bus, free or low cost breast cancer screenings, research, and grants for local area hospitals and medical facilities.
Fruth also donated 25 percent of the breast cancer awareness merchandise sold on Saturday to Komen.
The launched balloons did not have strings and used biodegradable latex in their manufacture to reduce harm to the environment. The company also had launch areas cleared by the FAA according to regulations.
Contact Lorna Hart at 740-992-2155 Ext. 2551.